Add Media

AddMedia specializes in photographing trucks, buses, farm and construction equipment on location across North America.

Media Monitoring The Owner of Add Media is Paul Hartley Business classifications
SIC (US 1987) : Some people photograph food; others focus on landscapes or weddings or scantily clad models frolicking on a beach. For the past 20 years, I've tried to capture the beauty and essence of heavy automotive vehicles - primarily trucks - in their working environments. This is a fascination of mine that began when I was a youngster, truckin' across America. I eventually left the trucking industry, returned to school and earned a degree in journalism. After graduation, I worked for a few newspapers but was soon drawn back to trucking when I became the technical and equipment editor at Overdrive Magazine, the nation's leading business publication for owner-operators and small fleets.
I founded AddMedia, a photographic service, in 2001 and have been fortunate to attract a number of great clients, ranging from manufacturers to publishers to marketing and public relations agencies. Although most of my work involves some type of heavy automotive machinery, I also photograph people, special events, buildings (inside and out) and tabletop items.